Enterprise
Build Employee & Customer Advocacy Communities

For employee engagement, internal content amplification, advocacy and group-company unification.

Employee Journey

Typical employee onboarding

ATTRACT
Candidate discovers employer brand via employee-shared content
ONBOARD
Joins community day one – culture, peers, purpose visible immediately
ENGAGE
Gamified daily participation: points, challenges, peer recognition
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Turn customers into an thriving community.

Thrico Engagement Layer

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Employee Advocacy

Always-on gamified community infrastructure

RECOGNISE
Peer & manager recognition, incentives, rewards redeemed in real time
GROW
Voice heard, development tracked, career path visible
ADVOCATE
Leaves as a brand ambassador – referrer, rehire candidate
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Culture Building

Strengthen shared values

Employee Engagement

Build a connected workforce

Match & Connect

Match based on skills and interests

Employee Advocacy

Turn employees into brand champions

Employee Alumni

Turn former employees into ambassadors

Pre Purchase

Typical employee onboarding

DISCOVERY
Ads, SEO, Creators, Word of mouth
CONSIDERATION
Content, Reviews, Community, Peers
PURCHASE / JOIN
Purchase or sign up
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wocommerce

Powered by Thrico

Turn customers into an thriving community.

Thrico Engagement Layer

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Post Purchase

Always-on gamified community infrastructure

ENGAGEMENT
Meaningful engagement
SUPPORT
Peer community, answers, not tickets
LOYALTY
Retention earned through status & belonging — not a discount
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Higher CLTV

More value from every customer

Stronger Retention

Keep customers coming back

More Referrals

Turn customers into advocates

Repeat Revenue

Drive sustainable growth

Enterprise Community Flywheel

Gamified employee and/or customer engagement branding & advocacy platform

Culture Avatar
CULTURE
Employee Engagement Avatar
EMPLOYEE ENGAGEMENT
Employee Generated Content Avatar
EMPLOYEE GENERATED CONTENT
Advocacy Avatar
ADVOCACY
Employee Rewards Avatar
EMPLOYEE REWARDS
Interest Based Groups Avatar
INTEREST BASED GROUPS
CONTEXT
CONTENT
CONVERSATIONS
COLLABORATIONS
COMMUNITIES
COMMERCE
COINS
CONFIDENTIALITY
CARE CONSOLE

EMPLOYEE ENGAGEMENT

Connect people and culture

EMPLOYEE REWARDS

Activate exclusive rewards & access

EMPLOYEE ADVOCACY

Turn employees into champions

Commerce Avatar
COMMERCE
Engagement Avatar
ENGAGEMENT
User Generated Content Avatar
USER GENERATED CONTENT
Advocacy Avatar
ADVOCACY
Referrals Avatar
REFERRALS
Retention Loyalty Avatar
RETENTION & LOYALTY
CONTEXT
CONTENT
CONVERSATIONS
COLLABORATIONS
COMMUNITIES
COMMERCE
COINS
CONFIDENTIALITY
CARE CONSOLE

MEMBER ACQUISITION COST FALLS

with every referral loop

RENEWAL RATE RISES

as network deepen year over year

LIFETIME VALUE COMPOUNDS

beyond any single membership cycle

Gamified Community Infrastructure

Turn employees authentic advocates who strengthen your brand, amplify your reach, and drive growth.

Workforce Management

Manage employees, teams, roles, organizations, and access from one place.

Employee Feedback

Understand what employees think, need, and care about through continuous feedback

Employee Communities

Create meaningful communities around teams, interests, locations, initiatives, and shared goals.

Employee Advocacy

Turn engaged employees into authentic advocates for your organization and brand.

Employee Rewards

Reward employees for their contributions and turn recognition into lasting engagement.

Employee Development

Help employees discover opportunities to learn, contribute, and grow.

Employee Communication

Reach employees through targeted, contextual, and community-driven communication.

Workplace Experience

Bring events, activities, experiences, and participation together.

Employee Recognition

Celebrate contributions, milestones, achievements, and behaviors that matter.

Workforce Management

Manage employees, teams, roles, organizations, and access from one place.

Employee Feedback

Understand what employees think, need, and care about through continuous feedback.

Employee Communities

Create meaningful communities around teams, interests, locations, initiatives, and shared goals.

Employee Advocacy

Turn engaged employees into authentic advocates for your organization and brand.

Employee Rewards

Reward employees for their contributions and turn recognition into lasting engagement.

Employee Development

Help employees discover opportunities to learn, contribute, and grow.

Workplace Experience

Bring events, activities, experiences, and participation together.

Employee Recognition

Celebrate contributions, milestones, achievements, and behaviors that matter.

Employee Communication

Reach employees through targeted, contextual, and community-driven communication.

Build a community of engaged customers who advocate for your brand, amplify your reach, and drive lasting growth.

Customer Loyalty

Build stronger relationships that increase retention, advocacy, and lifetime value.

Brand Advocacy

Turn engaged customers into authentic advocates who amplify your brand.

Customer Engagement

Create meaningful interactions that keep customers connected beyond every transaction.

Community Growth

Grow an active customer ecosystem around your brand, products, and purpose.

User Insights

Capture valuable customer feedback, preferences, needs, and emerging trends continuously.

Repeat Purchases

Drive repeat business through personalized engagement, rewards, offers, and experiences.

Customer Referrals

Incentivize happy customers to refer friends, peers, and new prospects.

Content Creation

Encourage customers to create authentic content, stories, reviews, and experiences.

Revenue Growth

Convert community engagement into measurable opportunities for sustainable business growth.

Customer Loyalty

Build stronger relationships that increase retention, advocacy, and lifetime value.

Brand Advocacy

Turn engaged customers into authentic advocates who amplify your brand.

Customer Engagement

Create meaningful interactions that keep customers connected beyond every transaction.

Community Growth

Grow an active customer ecosystem around your brand, products, and purpose.

User Insights

Capture valuable customer feedback, preferences, needs, and emerging trends continuously.

Repeat Purchases

Drive repeat business through personalized engagement, rewards, offers, and experiences.

Customer Referrals

Incentivize happy customers to refer friends, peers, and new prospects.

Content Creation

Encourage customers to create authentic content, stories, reviews, and experiences.

Revenue Growth

Convert community engagement into measurable opportunities for sustainable business growth.

Enterprise Ready
Community Infrastructure

Built for security, scalability, compliance, and seamless enterprise-wide community management.

Identity & Access

Secure & seamless, identity & access management

Microsoft SSO
Google Login
SAML
A OAuth

Security

Enterprise-grade data security

Infrastructure

Scalable & reliable infrastructure

DigitalOcean
Google Cloud
Azure
AWS

ENTERPRISE READINESS

Enterprise ready for deployment & scale

yourdomain.com

Deployment Options

Flexible Deployment, Your Choice

deployment_options
// Choose what suits you
cloud
: "Deploy on our secure,
high-availability cloud"
on_premises
: "Host within your infrastructure
and retain full control"
private_cloud
: "Leverage a dedicated environment
tailored to your needs"
hybrid
: "Combine cloud flexibility with
on-premise security"
managed_service
: "Fully managed by Thrico,
so you can focus on growth"

20+ Integrations

Works with your existing ecosystem

Explore Solutions

Enterprise Plug & Play

Designed to fit into your existing ecosystem.

Seamlessly integrate your community with the tools, platforms, and workflows your enterprise already uses.

SSO
SAML
OAUTH
SCIM
CRM
DIRECTORY SYNC
Thrico Rotating Logo
COMMUNITIES
LEARNING
COMMUNICATION
ADVOCACY
RECOGNITION
ANALYTICS
20+ modules. Infinite features. Outcomes based.

Integrations

Connect Thrico with the tools you already use.

Bring your existing technology stack into one connected employee experience.

Build with Thrico

Use APIs, webhooks, and developer tools to connect Thrico with your own applications and workflows.

Get started
Google Meet
Mailchimp
HubSpot
Zoho
Gmail
Google Calendar
Stripe
Google Meet
Mailchimp
HubSpot
Zoho
Gmail
Google Calendar
Stripe
WhatsApp
Razorpay
Slack
Microsoft Teams
Zoom
PayPal
Salesforce
WhatsApp
Razorpay
Slack
Microsoft Teams
Zoom
PayPal
Salesforce

Bring your existing technology stack into one connected employee experience.

Scale Thriving Communities

Scale connected communities that drive engagement across employees and customers.

Enterprise

Community Engine

Build connected employee communities effortlessly.

Gamification Engine

Reward participation and boost engagement.

First-Party Data Ownership

Own employee data and engagement insights.

Content Insights

Understand conversations and engagement trends.

Communities Feed
Exclusive Offers and Deals
2.4K Rewards Claimed
18.5K Members +22% this quarter
1.2K Successful Referrals Driven by community
28 Upcoming Events Challenges & launches

Employees

Earn & Redeem Coins

Earn coins through active participation.

Employee Engagement

Connect teams and strengthen workplace culture.

Real Recognition

Reward contributions with badges and status.

Safe, Positive Spaces

Create safe spaces for meaningful conversations.

Enterprise

Loyal Customers

Build stronger relationships that drive retention.

Active Communities

Create spaces for meaningful participation.

Customer Intelligence

Turn customer activity into useful insights.

Brand Advocates

Turn engaged customers into brand advocates.

Communities Feed
Exclusive Offers and Deals
1.2K Successful Referrals Driven by community
28 Upcoming Events Challenges & launches

Customers

Exclusive Access

Unlock premium content and experiences.

Rewards & Recognition

Reward engagement with points and badges.

Customer Voice

Capture feedback and shape better experiences.

Community Connections

Connect customers with people and experts.

Outcomes

Turn employee and/or customer community engagement into measurable business outcomes

Engaged Employees
Employee Belonging
Employee Retention
Employee Loyalty
Employee Connections
Employee Advocacy
Employee Recognition
Employee Participation
Employee Collaboration
Employee Networking
Cross-Team Collaboration
Knowledge Sharing
Community Engine

Community Engine

Content Engine

Content Engine

Communication Engine

Communication Engine

Gamification Engine

Gamification Engine

Knowledge Exchange
Peer Learning
Continuous Learning
Skill Development
Career Growth
Career Mobility
Leadership Development
Talent Development
Mentor Connections
Peer Mentorship
Employee Wellness
Workplace Culture
Culture Building
Values Alignment
Purpose Alignment
Internal Advocacy
Employee Amplification
Idea Generation
Innovation Culture
Feedback Loops
Employee Insights
Pulse Insights
Community Participation
Event Engagement
Program Adoption
Resource Discovery
Internal Mobility
Talent Retention
Productivity Gains
Organizational Alignment
Employer Branding
Collective Growth
Customer Engagement
Customer Loyalty
Customer Retention
Customer Advocacy
Customer Growth
Customer Connections
Customer Belonging
Customer Participation
Customer Recognition
Customer Insights
Customer Feedback
Customer Collaboration
Community Engine

Community Engine

Content Engine

Content Engine

Communication Engine

Communication Engine

Gamification Engine

Gamification Engine

Brand Advocacy
Brand Loyalty
Brand Affinity
Brand Trust
Brand Engagement
Community Growth
Community Engagement
Community Participation
Community Advocacy
Community Ownership
Direct Relationships
Audience Ownership
Audience Insights
Peer Networking
Knowledge Sharing
Experience Sharing
Product Feedback
Product Co-creation
Innovation Insights
Market Insights
Demand Generation
Lead Generation
Sales Conversion
Revenue Growth
Cross-selling
Upselling
Referral Growth
Organic Acquisition
Content Contributions
User Content
Campaign Activation
Compounding Growth
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Your Branded Community

Turn members into a thriving community

Create a fully branded customer community across:
Web · Mobile · Email

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USE ANYWHERE
IOS
ANDROID
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YOUR LOGO

Upload your logo

YOUR COLOURS

Apply your brand colours

YOUR DOMAIN

Connect your custom domain

yourdomain.com |

YOUR TYPOGRAPHY

Use your brand fonts

Aa Aa Aa

YOUR NAVIGATION

Create intuitive navigation

USER GENERATED CONTENT

Users can post and share content

YOUR COMMUNICATIONS

Trigger communications

COMMUNITY EXPERIENCE

Create a safe and secure space

ROI Calculator

Model the combined value of internal employee engagement and external customer advocacy on a unified community platform.

8 YOUR INPUTS
Total employees
Headcount across the organisation
5,000
Avg. fully-loaded cost per employee
Annual salary + benefits + overhead
₹8,50,000
Current engagement rate
% of employees rated "engaged" (global avg: ~20%)
20%
Expected engagement-point lift
Realistic gain from a unified engagement platform
5%
Disengagement cost factor
Est. productivity loss per disengaged employee (Gallup benchmark: ~9%)
9%
Employees actively sharing content
% of employees who reshare company content monthly
15%
Equivalent paid media value per advocate
Annual paid-reach value one active employee advocate replaces
₹6,000
Thrico platform cost (annual)
Estimated engagement platform investment
₹25,00,000
PROJECTED ANNUAL IMPACT
₹2,36,25,000
in recovered productivity + employee advocacy media value
ACTIVE EMPLOYEE ADVOCATES
750
EST. ROI MULTIPLE
9.4x
ANNUAL PLATFORM COST
₹25,00,000
NET GAIN AFTER COST
₹2,11,25,000
THE FORMULA
Total Value = Engagement Recovery + Employee Advocacy Media Value
Total disengagement cost (payroll basis) ₹30,60,00,000
× Engagement lift ÷ disengaged pool 5pp ÷ 80%
= Engagement recovery value ₹1,91,25,000
+ Advocates × media value/advocate 750 × ₹6,000
= Total annual value ₹2,36,25,000
Why this formula?
Disengagement costs are the primary lever — Gallup estimates ~9% of payroll cost lost to disengaged employees globally. On top of that, employees who share company content organically generate reach that would otherwise require paid media: content shared by employees gets ~8× the engagement of the same content on brand channels (MSLGroup), which this model values as an equivalent paid-media cost avoided.
9 YOUR INPUTS
Total external customer accounts
Active accounts or logos in your external customer base
20,000
Average annual contract value
Typical annual revenue per account, in ₹
₹45,000
Current annual churn rate
% of accounts lost per year today
15%
Expected churn-rate reduction
Percentage-point drop in churn from community (capped at your current churn rate)
4%
Support tickets per account, per year
Average ticket volume per account today
8
Ticket deflection rate via community
% of tickets resolved by peer community instead of an agent
20%
Cost per support ticket
Fully-loaded agent cost to resolve one ticket
₹600
Advocacy-driven referral rate
% of accounts that generate one new referred customer/year
3%
Thrico platform cost (annual)
Estimated community platform investment
₹80,00,000
PROJECTED ANNUAL IMPACT
₹8,22,00,000
in combined annual value: retained accounts, deflected support & advocacy pipeline
ACCOUNTS RETAINED/YR
800
EST. ROI MULTIPLE
10.3x
ANNUAL PLATFORM COST
₹80,00,000
NET GAIN AFTER COST
₹7,42,00,000
THE FORMULA
Total Value = Churn Savings + Support Deflection Savings + Advocacy Pipeline Revenue
Churn savings (retained accounts × ACV) ₹3,60,00,000
+ Support savings (deflected tickets × cost/ticket) ₹1,92,00,000
+ Advocacy pipeline (advocate accounts × ACV) ₹2,70,00,000
= Total annual value ₹8,22,00,000
Why this formula?
Churn reduction is the core lever for an enterprise external community — every retained account is worth a full year of contract value. Alongside that, a peer community deflects support tickets away from paid agents, cutting support cost directly. Engaged members also become advocates: case studies, reviews and referrals that drive new pipeline without a proportional rise in sales or marketing spend.

Estimates only, based on the inputs above and category benchmarks. Actual results vary by execution, market, and product. Built for illustrative purposes as part of a Thrico Community ROI walkthrough.

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Frequently Asked Questions

Thrico helps enterprises build thriving digital communities for both employees and customers, bringing engagement, communication, content, recognition, networking, and opportunities together on one branded platform.

Yes. Enterprises can create separate or connected community experiences for employees, customers, partners, advocates, and other stakeholder groups—each with relevant content, access, and engagement journeys.

Yes. Thrico enables enterprises to create a branded web and mobile community experience aligned with their brand identity, communication, content, and engagement goals.

Employees can connect, collaborate, participate in discussions and events, share content, access opportunities, earn recognition, and contribute to a more connected workplace community.

Thrico enables brands to create spaces where customers can connect with the brand and each other, discover content and offers, participate in activities, provide feedback, and become more engaged members of the brand community.

Yes. Enterprises can create audience-specific experiences, journeys, content, access levels, campaigns, and engagement programs for employees, customers, partners, advocates, and other communities.

Thrico uses points, badges, ranks, challenges, recognition, and rewards to encourage meaningful participation—whether that means employee contribution, customer advocacy, content creation, referrals, or other desired actions.

Yes. Enterprises can encourage employees and customers to participate in campaigns, share content, refer others, provide feedback, create user-generated content, and become advocates for the brand.

Yes. Thrico provides community insights to help enterprises understand participation, engagement, content performance, connections, activities, and other community-level signals to continuously improve their programs.

Thrico connects content, connections, conversations, commerce, careers, celebrations, care, referrals, and gamification into a continuous community flywheel—turning employee and customer interactions into deeper engagement and long-term community value.

Thrico enables enterprises to build a branded digital community where customers can connect, engage, access content, discover offers, participate in events, and interact with the brand—all in one place.

Thrico combines content, conversations, events, rewards, gamification, offers, and community interactions to create more frequent and meaningful customer engagement.

Yes. Enterprises can create a branded community experience aligned with their brand identity, content, customer journeys, and engagement strategy.

Yes. Customers can discover and connect with other community members, participate in discussions and forums, join events, share moments, and engage around common interests.

Yes. Thrico’s gamification infrastructure can use Points, Badges, Ranks, Leaderboards, and Rewards to encourage participation, engagement, referrals, and desired customer actions.

Yes. Enterprises can use features such as Offers, Marketplace, Shop, and Commerce to bring relevant products, promotions, and customer opportunities into the community experience.

Yes. Enterprises can use Polls, Surveys, and Feedback to gather customer opinions and understand community sentiment, preferences, and needs.

Thrico is designed to give enterprises greater control over their customer community and first-party engagement data, rather than making the brand dependent on engagement happening entirely on third-party social platforms.

Yes. Thrico can integrate with relevant business and technology systems through supported integrations and APIs, helping enterprises connect community engagement with their existing ecosystem.

There are multiple deployment options available to meet enterprise requirements - cloud, on premise, private cloud and hybrid.

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