D2C
Build a Community-Led Brand

Turn customers into a thriving community that drives engagement, loyalty, and growth.

Pre Purchase

Customer acquisition phase

Awareness
Ads, SEO, Creators, PR
Consideration
Content, Reviews, Community, Peers
Purchase
Store, Cart, Checkout, Payment
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wocommerce

Powered by Thrico

Turn customers into an thriving community.

Thrico Engagement Layer

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Post Purchase

Always-on gamified community infrastructure

Loyalty
Points, Badges, Ranks, Rewards
Referral
Invite Friends, Earn Together
Retention
Reviews, UGC, Exclusive Drops
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REAL ASSOCIATION OUTCOMES

Higher CLTV

More value from every customer

Stronger Retention

Keep customers coming back

More referrals

Turn customers into advocates

Repeat Revenue

Drive sustainable growth

D2C Community Flywheel

Build engagement that compounds into loyalty, advocacy and growth

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PURCHASE
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REWARDS
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LOYALTY
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RETENTION
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RE-PURCHASE
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USER GENERATED
CONTENT
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REFERRAL
CONTEXT
CONTENT
CONVERSATIONS
COLLABORATIONS
COMMUNITIES
COMMERCE
COINS
CONFIDENTIALITY
CARE CONSOLE
CAC FALLS with every referral loop
AOV RISES as loyalty tiers unlock perks
REPEAT RATE COMPOUNDS beyond any single campaign
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Gamified Community Infrastructure

Build at the intersection of culture, user generated content, community and commerce

Referral Engine

Your loyal customers can earn points and rewards by referral others.

Loyalty & Rewards

Reward customers with points, badges, perks, and exclusive benefits.

Shopify Integration

Connect Shopify products, customers, orders, and store data with Thrico.

Customer Engagement

Create discussions, polls, challenges, Q&A, campaigns, and interactive experiences.

WooCommerce Integration

Connect your WooCommerce store and synchronize supported product, customer, and order data.

Customer Community

Build branded communities around your products, interests, and customers.

Product Sync

Keep products, prices, variants, and inventory synchronized across connected systems.

User Generated Content

Turn customer experiences into authentic content for your brand and reward your customers

Order & Customer Sync

Keep customer and order information connected with the gamified community infrastructure.

Custom Store Builder

Launch your own branded storefront with custom themes, pages, layouts, and experiences.

Loyalty & Rewards

Reward customers with points, badges, perks, and exclusive benefits.

Shopify Integration

Connect Shopify products, customers, orders, and store data with Thrico.

Customer Engagement

Create discussions, polls, challenges, Q&A, campaigns, and interactive experiences.

WooCommerce Integration

Connect your WooCommerce store and synchronize supported product, customer, and order data.

Customer Community

Build branded communities around your products, interests, and customers.

Product Sync

Keep products, prices, variants, and inventory synchronized across connected systems.

Headless Experience

Use Thrico as a customer experience layer while keeping your existing commerce backend.

Order & Customer Sync

Keep customer and order information connected with your store.

D2C Community

Build thriving communities that fuel brand growth

D2C Brand

Community Engine

Comprehensive community management infrastructure.

Gamification Engine

Turn passive followers into active ambassadors through structured rewards.

First-Part Data Ownership

Access direct contact info and behavioural insights. No more walled gardens.

Content Insights

Ability to moderate content and foster engagement and generate insights.

Mobile Home Screen

Consumers

Earn & Redeem Coins

Get rewarded for engagement. Convert posts, likes into redeemable value.

Drive Customer Loyalty

Unite your customers in one place to engage, contribute, and build long-term relationships.

Real Recognition

Climb leaderboards, earn badges, and gain status across affinity brands.

Safe, Positive Spaces

Curated environments focused on shared interests.

Your Branded Community

Your e-commerce shop connected to your branded community platform

Create a fully branded customer ecosystem across: Web · Mobile · Email

Get started
USE ANYWHERE
IOS
ANDROID
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Your Logo

Upload your logo

Community Gamification

Your Colours

Apply your brand colours

Community Gamification

Your Domain

Connect your custom domain

Community Gamification

Your Typography

Use your brand fonts

Community Gamification

Your Navigation

Create intuitive navigation

Community Gamification

USER GENERATED Content

Users can post and share content

Community Gamification

Your Communications

Trigger communications

Community Gamification

Community experience

Create a safe and secure space

Community Gamification

Gamified Community Infrastructure

Outcomes

Measure What Your Customer Community Creates. Move beyond sales alone.

Trust Building
Lower CAC
Increase LTV
Own Audience
Customer Loyalty
Repeat Purchases
Higher Retention
Organic Referrals
Brand Affinity
Community Growth
Brand Advocacy
Customer Engagement
Customer Insights

Community Engine

UGC Engine

Product Feedback
Product Co-creation
Faster Innovation
Market Validation
Demand Generation
Lead Generation
Sales Conversion
Revenue Growth
Lifetime Value
Purchase Frequency
Basket Expansion
Cross-selling
Upselling Opportunities
Community Commerce
Social Commerce
Creator Partnerships

Referral Engine

Gamification Engine

Creator Advocacy
User Advocacy
User Content
Content Creation
Content Amplification
Brand Visibility
Organic Reach
Customer Acquisition
Acquisition Efficiency
Referral Growth
Campaign Activation
Product Launches
Customer Education
Member Recognition
Customer Belonging

E-commerce Integration

Connect your existing e-commerce shop and bring products, customers, orders, and engagement together in one ecosystem.

Shopify

Connect your Shopify store and sync your products, customers, orders, inventory, and other supported store data.

WooCommerce

Connect your WooCommerce store and bring your store and customer experience into Thrico.

Custom Store

Already have your own storefront? Connect it through APIs and webhooks and build a completely customized experience.

One connected ecosystem

Store → Customers → Community → Engagement → Gamification → Retention

ROI Calculator

Model the combined value of higher engagement and employee content advocacy on a unified community platform.

9 YOUR INPUTS
Total customers (annual)
Unique customers who ordered in the last 12 months
1,00,000
Average order value
Typical order size in ₹
₹1,500
Current repeat purchase rate
% of customers who order more than once
25%
Expected repeat-rate lift
Percentage-point increase from community (industry range: 5–15pp)
10%
Repeat orders per re-engaged customer
Extra orders/year per customer who now repeats
3
Member referral rate
% of community members who refer at least one new customer/year
12%
Current paid CAC
Cost to acquire one customer via paid channels
₹600
CAC reduction on referred customers
% cheaper a referral-driven customer is vs. paid CAC
60%
Thrico platform cost (monthly)
Estimated community platform investment
₹3,40,000
PROJECTED ANNUAL IMPACT
₹4,58,79,000
in combined annual value: repeat revenue, referrals, UGC & CAC savings
REFERRED CUSTOMERS/YR
3,900
EST. ROI MULTIPLE
11.2×
ANNUAL PLATFORM COST
₹40,80,000
NET GAIN AFTER COST
₹4,17,99,000
THE FORMULA
Total Value = Repeat Revenue + Referral Revenue + UGC Value Offset + CAC Savings
Repeat revenue (lapsed × lift × orders × AOV) ₹3,37,50,000
+ Referral revenue (members × referral rate × AOV) ₹58,50,000
+ UGC value offset (members × 10% of AOV) ₹48,75,000
+ CAC savings (referred × CAC reduction) ₹14,04,000
= Total annual value ₹4,58,79,000
Why this formula?
Repeat purchase lift is the core lever, but a community compounds through three more channels: members refer new customers at a measurable rate (a CAC-free acquisition source), members generate UGC that offsets paid content production cost, and referral-driven customers convert at a materially lower CAC than paid channels—so every referred customer also saves you money, not just earns it.

Estimates only, based on the inputs above and category benchmarks. Actual results vary by execution, market, and product. Built for illustrative purposes as part of a Thrico Community ROI walkthrough.

Frequently Asked Questions

Thrico helps D2C brands build owned communities that drive engagement, loyalty, advocacy, and repeat purchases.

A community creates deeper customer relationships beyond transactions, turning customers into loyal members and brand advocates.

Yes. Use content, discussions, polls, events, gamification, and rewards to keep customers actively engaged with your brand.

Yes. Gamification, points, badges, ranks, and rewards can incentivize participation, purchases, referrals, and advocacy.

Yes. Give customers a platform to share experiences, create content, participate in campaigns, and advocate for your brand.

Yes. Thrico enables brands to create a branded, dedicated community experience instead of relying entirely on third-party social platforms.

Yes. Customers can create and share content, helping brands generate authentic user-generated content and strengthen community engagement.

Yes. Community engagement, exclusive offers, rewards, and personalized experiences help increase loyalty and repeat purchases.

Yes. Thrico is designed to work alongside your existing technology, marketing, commerce, and customer engagement ecosystem.

Thrico gives D2C brands an owned community environment where they can build direct relationships, engage customers, and create long-term community-led growth.