Almost every guide to this starts by telling you to export your member list. You cannot, and finding that out at step one is why most migrations stall before they begin. Facebook does not hand group administrators the contact details of their members. That single constraint shapes everything else, because it means a migration is…
Social engagement refers to how customers interact with a brand across platforms like Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and community spaces. It includes likes, comments, shares, mentions, reviews, replies, DMs, saves, and even watch time or post clicks. In plain terms, social engagement shows how actively and meaningfully people respond to your content and…
A Smart Feed is an AI-powered, personalized stream of posts that adapts to each member’s interests, behavior, and real-time context. By surfacing the most relevant updates first, a smart, personalized feed dramatically increases social community engagement—more clicks, longer sessions, and richer conversations. In this guide, we’ll unpack how an AI feed feature works, why a…
In today’s digital world, trust is currency. Consumers and community members alike are bombarded with choices. When uncertainty strikes, they often look to others for guidance. This phenomenon is known as social proof. It’s the idea that people are more likely to make decisions based on the actions and opinions of others. Whether it’s checking…
