Social engagement refers to how customers interact with a brand across platforms like Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and community spaces. It includes likes, comments, shares, mentions, reviews, replies, DMs, saves, and even watch time or post clicks. In plain terms, social engagement shows how actively and meaningfully people respond to your content and…
A Smart Feed is an AI-powered, personalized stream of posts that adapts to each member’s interests, behavior, and real-time context. By surfacing the most relevant updates first, a smart, personalized feed dramatically increases social community engagement—more clicks, longer sessions, and richer conversations. In this guide, we’ll unpack how an AI feed feature works, why a…
In today’s digital world, trust is currency. Consumers and community members alike are bombarded with choices. When uncertainty strikes, they often look to others for guidance. This phenomenon is known as social proof. It’s the idea that people are more likely to make decisions based on the actions and opinions of others. Whether it’s checking…
