Associations
Turn Members Into a Thriving Community

Bring members, chapters, events, communication, learning, networking, and advocacy together in a unified connected platform.

Pre Membership

Members onboarding journey

Discover
Prospect finds the association exists
Join
Applies, pays dues, gets a welcome email
Onboard
First 90 days - makes or breaks retention
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Turn customers into an thriving community.

Thrico Engagement Layer

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Post Membership

Always-on gamified community infrastructure

Engage
Events, forums, committees, content
Renew
The October invoice moment of truth
ADVOCATE
Career center, interviews, offers
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Member Growth

Attract and retain members

Member Engagement

Gamify engagement and reward members

Community Value

Deliver more member benefits

Revenue Growth

Unlock new revenue streams

Member Loyalty

Build lasting relationships

Association Community Flywheel

Engagement Creates Membership Value.

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PURCHASE
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REWARDS
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Recognition
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Renewals
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Onboarding
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Engagement
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Network
CONTEXT
CONTENT
CONVERSATIONS
COLLABORATIONS
COMMUNITIES
COMMERCE
COINS
CONFIDENTIALITY
CARE CONSOLE
Member acquisition cost falls with every referral loop
Renewal rate rises as networks deepen year over year
Lifetime value compounds beyond any single membership cycle

Gamified Community Infrastructure

Drive participation, recognize contributions, and make member engagement rewarding.

Member Management

Everything students need to connect, participate, and grow.

Surveys & Feedback

Understand member needs, satisfaction, expectations, and engagement.

Member Communities

Create communities around chapters, industries, interests, regions, professions, and special groups.

Recognition & Achievements

Recognize member contributions, certifications, leadership, volunteering, and milestones.

Chapters and Clubs

Manage local chapters, regional groups, committees, and leadership communitie.

Networking

Help members discover peers, experts, mentors, speakers, and industry professionals.

Memberships

Create membership plans, manage member access, and support renewal journeys.

Advocacy

Empower members to champion your association and its mission. Members become advocates.

Events

Create conferences, workshops, webinars, networking events, meetings, and community experiences.

Member Management

Everything students need to connect, participate, and grow.

Surveys & Feedback

Understand member needs, satisfaction, expectations, and engagement.

Member Communities

Create communities around chapters, industries, interests, regions, professions, and special groups.

Recognition & Achievements

Recognize member contributions, certifications, leadership, volunteering, and milestones.

Chapters and Clubs

Manage local chapters, regional groups, committees, and leadership communities.

Networking

Help members discover peers, experts, mentors, speakers, and industry professionals.

Advocacy

Empower members to champion your association and its mission. Members become advocates.

Events

Create conferences, workshops, webinars, networking events, meetings, and community experiences.

Memberships

Create membership plans, manage member access, and support renewal journeys.

Associations Community

Engage members, foster connections and drive participation

Associations

Community Engine

Comprehensive community management infrastructure.

Gamification Engine

Stay informed without drowning in email.

First-Part Data Ownership

Access direct contact info and behavioural insights. No more walled gardens.

Content Insights

Ability to moderate content and foster engagement and generate insights

Mobile Home Screen

Members

Earn & Redeem Coins

Get rewarded for engagement. Convert posts, likes into redeemable value.

Drive Customer Loyalty

Unite your customers in one place to engage, contribute, and build long-term relationships.

Real Recognition

Climb leaderboards, earn badges, and gain status across affinity brands.

Safe, Positive Spaces

Curated environments focused on shared interests.

Membership Management

Manage the complete membership journey.

New Member

Welcome → Profile → Community → First Event

Community Gamification

Active Member

Events → Learning → Networking → Recognition

Community Gamification

Renewal

Engagement → Value → Reminder → Renewal

Community Gamification

Long-Term Member

Leadership → Mentorship → Advocacy → Contribution

Community Gamification

Turn membership into a relationship that grows over time.

Outcomes

Build thriving member communities that strengthen member engagement, participation, advocacy, and growth

Member Growth
Member Engagement
Member Retention
Member Loyalty
Community Growth
Community Participation
Member Advocacy
Member Recognition
Member Belonging
Member Connections
Peer Networking
Professional Networking
Knowledge Sharing

Community Engine

UGC Engine

Experience Sharing
Industry Collaboration
Member Collaboration
Collective Learning
Continuous Learning
Skill Development
Career Advancement
Job Opportunities
Mentor Connections
Leadership Development
Thought Leadership
Industry Insights
Member Insights
Member Feedback
Community Feedback
Event Participation

Referral Engine

Gamification Engine

Event Engagement
Program Adoption
Resource Access
Content Engagement
Content Contributions
Member Contributions
Volunteer Participation
Chapter Engagement
Regional Connections
Sponsor Engagement
Partner Engagement
Membership Value
Nondues Revenue
Association Advocacy
Community Impact

Your Branded Community

Turn members into a thriving community

Create a fully branded customer community across:
Web · Mobile · Email

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USE ANYWHERE
IOS
ANDROID
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Your Logo

Upload your logo

Community Gamification

Your Colours

Apply your brand colours

Community Gamification

Your Domain

Connect your custom domain

Community Gamification

Your Typography

Use your brand fonts

Community Gamification

Your Navigation

Create intuitive navigation

Community Gamification

USER GENERATED Content

Users can post and share content

Community Gamification

Your Communications

Trigger communications

Community Gamification

Community experience

Create a safe and secure space

Community Gamification

Gamified Community Infrastructure

ROI Calculator

Model the combined value of higher engagement and employee content advocacy on a unified community platform.

8 YOUR INPUTS
Total members
Current paid membership base
10,000
Current annual churn rate
% of members who don't renew each year
20%
Expected churn reduction
% of at-risk members retained via community engagement
25%
Average annual dues
Typical membership fee per member
₹8,000
Non-dues revenue per retained member
Events, sponsorships, marketplace revenue per member
₹1,500
Member referral rate
% of engaged members who refer a new member/year
8%
Referral-to-member conversion
% of referrals who actually join as paying members
40%
Thrico platform cost (annual)
Estimated community platform investment
₹6,00,000
PROJECTED ANNUAL IMPACT
₹69,26,000
in retained dues + non-dues revenue + referral-driven new members
MEMBERS RETAINED
500
NEW MEMBERS VIA REFERRAL
272
ANNUAL PLATFORM COST
₹6,00,000
EST. ROI MULTIPLE
11.5×
THE FORMULA
Total Value = Retained Dues + Non-Dues Revenue + Referral-Driven New Members
Members retained (at-risk × churn reduction) 500
× (Dues + Non-dues revenue) ₹9,500
= Retention value ₹47,50,000
+ Referrals × conversion × dues 272 new × ₹8,000
= Total annual value ₹69,26,000
Why this formula?
52% of association members cite 'lack of engagement,' not price, as the top reason they don't renew — retention is the primary lever. On top of that, engaged members refer new members at a measurable rate; this model adds that referral-driven growth as new first-year dues, since referred members are typically the cheapest and highest-retention acquisition channel an association has.

Estimates only, based on the inputs above and category benchmarks. Actual results vary by execution, market, and product. Built for illustrative purposes as part of a Thrico Community ROI walkthrough.

Frequently Asked Questions

Thrico helps associations build and manage thriving digital communities where members can connect, engage, access resources, participate in events, and discover opportunities—all in one branded platform.

Gamification, content, events, discussions, polls, recognition, rewards, and personalized experiences encourage members to participate more frequently and meaningfully.

Yes. Associations can launch a branded web and mobile community experience with their own identity, content, members, and engagement ecosystem.

Yes. Thrico enables associations to build and manage their member database, create member profiles, facilitate connections, and use community insights to understand engagement.

Yes. Associations can create and promote events, manage participation, enable conversations around events, and keep members engaged before and after each activity.

Members can earn points, badges, ranks, and recognition for meaningful community participation, turning engagement into a rewarding and ongoing experience.

Yes. Associations can celebrate achievements, highlight members, create recognition programs, and offer rewards that encourage continued participation.

Yes. Thrico enables members to discover people, build connections, participate in discussions, join communities of interest, and expand their professional or social networks.

Yes. Associations can enable opportunities around jobs, mentorship, events, partnerships, learning, commerce, referrals, and other member-led initiatives.

Thrico connects content, conversations, events, commerce, careers, celebrations, referrals, and gamification into a continuous community flywheel—helping every interaction create deeper engagement.