Last Updated on: 12-March-2026
Effective in: 15-January-2026
This UAE Privacy Policy explains how Thrico by PulsePlay Digital Private Limited, Sushma Cottage, Ram Nagar, Dharamshala 176215, Himachal Pradesh, India (“we”, “our”, or “us”) collects, stores, processes, transfers, shares, and uses information relating to an identified or identifiable natural person within the United Arab Emirates (“UAE”) (“personal data”), as well as how we use cookies and similar technologies.
This policy applies solely to residents and users located in the UAE (“you”). Please ensure that you have read and understood this UAE Privacy Policy before accessing or using our website, products, or services (“Services”).
Unless otherwise expressly stated, all terms in this section have the same meaning as defined in our general Privacy Policy or as interpreted under the UAE Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data and its implementing regulations (“UAE PDPL”).
We are committed to protecting your privacy and handling your personal data in a lawful, fair, transparent, and secure manner in accordance with applicable UAE laws.
1. PERSONAL DATA WE COLLECT
We may collect and process various categories of personal data when you access, use, or interact with our website, mobile applications, or digital services. The information collected depends on the nature of your interaction with Thrico and the features you choose to use. The categories of personal data include, but are not limited to, the following:
(a) Identity Information:
Includes details that identify you personally, such as your full name, nationality, date of birth, Emirates ID, passport number, or other government-issued identification documents. This information may be collected during account registration, verification processes, or when required to comply with applicable laws and regulations within the UAE.
(b) Contact Information:
Includes your email address, contact number, mailing address, or other communication details used to reach you for account management, service delivery, verification, or support purposes.
(c) Technical and Device Information:
Collected automatically when you visit or use our website or mobile application, such as your IP address, browser type, device identifiers, operating system, referring URLs, access timestamps, and log data. This information helps us maintain system security, ensure functionality, and improve user experience.
(d) Usage Data:
Covers details about how you use our website, applications, and online services — including the features you access, duration of visits, pages viewed, interactions with digital content, and preferences. This data allows us to understand usage patterns and optimize our services.
(e) Financial and Transactional Data:
Includes records relating to payments, billing information, transaction history, and other related details necessary to process your purchases, subscriptions, or financial interactions with Thrico. We ensure all financial data is processed securely and in compliance with applicable data protection and financial regulations in the UAE.
(f) Communications Data:
Includes all communications exchanged between you and Thrico, such as inquiries, customer service requests, complaints, feedback, and any correspondence conducted through our official channels (email, chat, or phone). This helps us maintain service quality and respond effectively to your needs.
(g) Cookies and Tracking Data:
We use cookies, beacons, analytics tools, and similar technologies to collect information on your browsing behavior, preferences, and interactions with our digital platforms. This allows us to personalize your experience, improve service performance, and measure traffic trends.
(h) Anonymised or Aggregated Data:
We may also collect, create, or use anonymised or aggregated data derived from your personal data. Such data does not directly or indirectly identify you and therefore does not constitute “personal data” under the UAE Federal Decree-Law No. 45 of 2021. We may use anonymised data for research, analytics, or statistical purposes to enhance our services, without infringing on your privacy rights.
2. HOW WE COLLECT YOUR PERSONAL DATA
We collect your personal data through various lawful and transparent means, depending on how you interact with our website, mobile application, and related digital services. The collection methods are designed to ensure compliance with the UAE Federal Decree-Law No. 45 of 2021 regarding the Protection of Personal Data (PDPL) and to uphold your privacy and data protection rights.
(a) Direct Interactions:
We collect personal data that you voluntarily provide to us when you:
i. Register for an account, subscribe to our services, or create a profile on Thrico;
ii. Submit forms, surveys, or applications through our website or mobile platform;
iii. Communicate with us via email, telephone, live chat, or in person;
iv. Request information, participate in events, provide feedback, or seek customer support.
This includes information such as your name, contact details, and any other data you choose to share in the course of your interaction with Thrico.
(b) Automated Technologies:
When you visit or use our online services, certain data may be collected automatically through cookies, analytics tools, web beacons, and server logs. These technologies help us:
i. Recognize you as a returning user;
ii. Monitor website traffic and usage trends;
iii. Improve functionality, performance, and security; and
iv. Personalize your browsing experience.
The data collected through automated means may include your IP address, browser type, device information, and browsing patterns. You have the option to manage or restrict cookies through your browser or device settings, although some site features may not function properly without them.
(c) Third-Party Sources:
We may receive personal data about you from third parties in accordance with applicable UAE laws and data protection standards. These sources may include:
i. Business partners and affiliates who assist in delivering our services;
ii. Service providers, payment processors, or analytics platforms acting on our behalf;
iii. Publicly available sources such as social media platforms, business directories, or official government databases; and
iv. Other lawful third parties, where you have provided consent or where such disclosure is permitted under UAE law.
All third-party data sharing is conducted under strict confidentiality and data protection obligations, ensuring that any data received or shared is handled lawfully, securely, and solely for legitimate business or contractual purposes.
3. LEGAL BASES FOR PROCESSING PERSONAL DATA
Thrico ensures that every processing activity has a defined and legitimate purpose, and that no personal data is collected or used beyond what is necessary to achieve that purpose. The primary legal bases under which we process your personal data include the following:
(a) Consent:
We may process your personal data when you have given your explicit, informed, and freely given consent for one or more specific purposes.
i. You have the right to withdraw your consent at any time, provided such withdrawal does not affect the lawfulness of processing conducted prior to your withdrawal.
ii. Consent may be obtained electronically (e.g., by ticking a checkbox or submitting an online form) or in writing, depending on the nature of the service.
(b) Contractual Necessity:
Processing of personal data may be necessary for the performance of a contract to which you are a party, or to take steps at your request prior to entering into such a contract.
i. This includes processing required to create and manage your Thrico account, provide our services, process payments, or communicate with you regarding your contractual relationship with us.
(c) Legal Obligation:
We may process personal data when required to comply with UAE laws, regulations, or official directives.
i. This includes fulfilling obligations related to recordkeeping, taxation, anti-money laundering (AML), combating cybercrimes, or responding to lawful requests from regulatory or judicial authorities.
(d) Legitimate Interests:
Processing may be carried out where it is necessary to pursue our legitimate business interests, provided such interests are balanced against your fundamental rights and freedoms.
i. Legitimate interests may include ensuring the security of our systems, preventing fraud or misuse, enhancing user experience, conducting analytics to improve our services, or managing business operations effectively.
ii. We conduct internal assessments to ensure that legitimate interest processing does not compromise your privacy rights under the PDPL.
(e) Public Interest or Judicial Requirement:
We may process your personal data when such processing is necessary for reasons of public interest, national security, or compliance with judicial or governmental directives within the UAE.
i. This includes disclosures required to assist law enforcement agencies, public authorities, or courts, provided such processing is lawful and proportionate.
ii. Thrico ensures that all processing of personal data under these bases adheres to the principles of purpose limitation, data minimisation, accuracy, and confidentiality as mandated by UAE PDPL.
4. DATA RETENTION
Thrico retains your personal data only for reasonable period to fulfil the purposes for which it was originally collected, including the satisfaction of any legal, regulatory, contractual, or accounting obligations under applicable UAE law.
When establishing the appropriate retention duration, we take into account several factors, including:
(a) The nature, scope, and sensitivity of the personal data;
(b) The potential risk of harm resulting from unauthorized access, disclosure, or misuse;
(c) The purpose of processing and whether such purpose can be achieved through alternative means; and
(d) The statutory or regulatory retention periods prescribed under UAE legislation.
Where required, certain records may be retained for an extended duration in circumstances involving an ongoing dispute, investigation, complaint, or anticipated legal proceedings, or where retention is necessary to protect Thrico’s legitimate rights and interests.
Thrico will ensure that such personal data is securely deleted, anonymized, or otherwise disposed of in accordance with the UAE PDPL and recognized best practices for data protection.
5. DATA SHARING AND DISCLOSURE
Thrico respects the confidentiality of all personal data and shares it only where strictly necessary and in accordance with applicable UAE data protection laws. We do not engage in any unauthorized disclosure, sale, or commercial exchange of personal information.
Your personal data may be disclosed or shared under the following limited circumstances:
(a) Authorized Personnel and Service Providers
Access to personal data is restricted to authorized employees, contractors, consultants, and service providers who require such information to perform their professional duties. These parties operate under strict contractual obligations of confidentiality and are required to process data only in accordance with Thrico’s instructions and the PDPL.
(b) Regulatory, Supervisory, or Government Authorities
We may disclose personal data when required by UAE laws, court orders, or competent authorities, including regulatory bodies, law enforcement agencies, or governmental departments, to comply with lawful obligations or investigations.
(c) Professional Advisors
Thrico may share relevant data with external professional advisors, including auditors, legal counsel, or consultants, for legitimate business, legal, or compliance purposes, ensuring such advisors are bound by professional secrecy and confidentiality obligations.
(d) Third-Party Vendors and Partners
We may engage third-party vendors, technology partners, and IT service providers (such as cloud hosting, data storage, or analytics partners) to facilitate business operations. All such third parties are carefully vetted and contractually bound to maintain equivalent levels of data protection and security as required under UAE law.
Thrico does not sell, lease, or trade personal data to any external party for marketing or commercial gain.
6. CROSS-BORDER DATA TRANSFERS
In certain circumstances, Thrico may need to transfer or access personal data outside the UAE, particularly when engaging with global service providers or partners. All such transfers are conducted in full compliance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and its implementing regulations.
(a) Transfers to Adequate Jurisdictions
Personal data may be transferred to countries or territories that have been officially determined by the UAE Data Office as providing an adequate level of protection comparable to that of the UAE PDPL.
(b) Transfers to Non-Adequate Jurisdictions
Where data must be transferred to a jurisdiction that does not provide the same level of protection, Thrico ensures that appropriate safeguards are implemented, such as:
i. Legally binding agreements or standard contractual clauses ensuring that the recipient applies equivalent levels of data protection;
ii. Explicit consent obtained from the data subject after being informed of potential risks associated with the transfer;
iii. Transfers necessary for the performance of a contract, conclusion of a transaction, or provision of services requested by the data subject; or
iv. Transfers required for legal claims, public interest, or compliance with international cooperation obligations recognized under UAE law.
Thrico ensures that all cross-border transfers are limited, secure, and monitored, maintaining transparency with data subjects and ensuring that their rights under the UAE PDPL are fully protected.
7. YOUR RIGHTS UNDER UAE LAW
Under the UAE PDPL, you have the following rights concerning your personal data:
(a) Right to Access – to obtain confirmation and a copy of your personal data being processed.
(b) Right to Correction – to request rectification of inaccurate or incomplete data.
(c) Right to Erasure – to request deletion of your personal data under certain lawful conditions.
(d) Right to Restrict Processing – to limit how your data is processed in specific circumstances.
(e) Right to Data Portability – to receive your data in a structured, machine-readable format where applicable.
(f) Right to Object – to object to processing carried out for direct marketing or other legitimate interests.
(g) Right to Withdraw Consent – to withdraw previously given consent.
To exercise these rights, you may contact us at the details provided below. We may require verification of your identity before responding to such requests.
8. AUTOMATED DECISION-MAKING
Thrico does not engage in automated decision-making or profiling that produces legal or similarly significant effects on individuals, unless expressly permitted by law or based on your consent.
9. CHILDREN’S PRIVACY
Our Services are not directed to individuals under 21 years of age. We do not knowingly collect or sell the personal information of minors. If we become aware of such collection, we will delete the data promptly.
10. UPDATES TO THIS POLICY
We may amend or update this UAE Privacy Policy from time to time to reflect changes in law, technology, or business operations. The latest version will always be available on our Website, and continued use of our Services constitutes acceptance of the updated policy.
11. CONTACT INFORMATION
For questions, concerns, or complaints regarding this Privacy Policy or Thrico’s privacy practices, please contact:
Data Protection Officer – Thrico
Email: thrico.dpo@pulseplaydigital.com
Website: https://thrico.com
Address: Thrico by PulsePlay Digital Private Limited
Sushma Cottage, ram Nagar, Dharamshala 176251, Himachal Pradesh, India.