Calculate Potential Community ROI

The ROI figures shown are indicative potential estimates for illustrative purposes only and should not be considered guaranteed or actual results. Actual outcomes may vary based on community size, engagement, business model, implementation and other factors.

9 YOUR INPUTS
Total customers (annual)
Unique customers who ordered in the last 12 months
1,00,000
Average order value
Typical order size in ₹
₹1,500
Current repeat purchase rate
% of customers who order more than once
25%
Expected repeat-rate lift
Percentage-point increase from community (industry range: 5–15pp)
10%
Repeat orders per re-engaged customer
Extra orders/year per customer who now repeats
3
Member referral rate
% of community members who refer at least one new customer/year
12%
Current paid CAC
Cost to acquire one customer via paid channels
₹600
CAC reduction on referred customers
% cheaper a referral-driven customer is vs. paid CAC
60%
Thrico platform cost (monthly)
Estimated community platform investment
₹3,40,000
PROJECTED ANNUAL IMPACT
₹4,58,79,000
in combined annual value: repeat revenue, referrals, UGC & CAC savings
REFERRED CUSTOMERS/YR
3,900
EST. ROI MULTIPLE
11.2×
ANNUAL PLATFORM COST
₹40,80,000
NET GAIN AFTER COST
₹4,17,99,000
THE FORMULA
Total Value = Repeat Revenue + Referral Revenue + UGC Value Offset + CAC Savings
Repeat revenue (lapsed × lift × orders × AOV) ₹3,37,50,000
+ Referral revenue (members × referral rate × AOV) ₹58,50,000
+ UGC value offset (members × 10% of AOV) ₹48,75,000
+ CAC savings (referred × CAC reduction) ₹14,04,000
= Total annual value ₹4,58,79,000
Why this formula?
Repeat purchase lift is the core lever, but a community compounds through three more channels: members refer new customers at a measurable rate (a CAC-free acquisition source), members generate UGC that offsets paid content production cost, and referral-driven customers convert at a materially lower CAC than paid channels—so every referred customer also saves you money, not just earns it.
8 YOUR INPUTS
Total employees
Headcount across the organisation
5,000
Avg. fully-loaded cost per employee
Annual salary + benefits + overhead
₹8,50,000
Current engagement rate
% of employees rated "engaged" (global avg: ~20%)
20%
Expected engagement-point lift
Realistic gain from a unified engagement platform
5%
Disengagement cost factor
Est. productivity loss per disengaged employee (Gallup benchmark: ~9%)
9%
Employees actively sharing content
% of employees who reshare company content monthly
15%
Equivalent paid media value per advocate
Annual paid-reach value one active employee advocate replaces
₹6,000
Thrico platform cost (annual)
Estimated engagement platform investment
₹25,00,000
PROJECTED ANNUAL IMPACT
₹2,36,25,000
in recovered productivity + employee advocacy media value
ACTIVE EMPLOYEE ADVOCATES
750
EST. ROI MULTIPLE
9.4×
ANNUAL PLATFORM COST
₹25,00,000
NET GAIN AFTER COST
₹2,11,25,000
THE FORMULA
Total Value = Engagement Recovery + Employee Advocacy Media Value
Total disengagement cost (payroll basis) ₹30,60,00,000
× Engagement lift ÷ disengaged pool 5pp ÷ 80%
= Engagement recovery value ₹1,91,25,000
+ Advocates × media value/advocate 750 × ₹6,000
= Total annual value ₹2,36,25,000
Why this formula?
Disengagement costs are the primary lever — Gallup estimates ~9% of payroll cost lost to disengaged employees globally. On top of that, employees who share company content organically generate reach that would otherwise require paid media: content shared by employees gets ~8× the engagement of the same content on brand channels (MSLGroup), which this model values as an equivalent paid-media cost avoided.
8 YOUR INPUTS
Total members
Current paid membership base
10,000
Current annual churn rate
% of members who don't renew each year
20%
Expected churn reduction
% of at-risk members retained via community engagement
25%
Average annual dues
Typical membership fee per member
₹8,000
Non-dues revenue per retained member
Events, sponsorships, marketplace revenue per member
₹1,500
Member referral rate
% of engaged members who refer a new member/year
8%
Referral-to-member conversion
% of referrals who actually join as paying members
40%
Thrico platform cost (annual)
Estimated community platform investment
₹6,00,000
PROJECTED ANNUAL IMPACT
₹69,26,000
in retained dues + non-dues revenue + referral-driven new members
MEMBERS RETAINED
500
NEW MEMBERS VIA REFERRAL
272
ANNUAL PLATFORM COST
₹6,00,000
EST. ROI MULTIPLE
11.5×
THE FORMULA
Total Value = Retained Dues + Non-Dues Revenue + Referral-Driven New Members
Members retained (at-risk × churn reduction) 500
× (Dues + Non-dues revenue) ₹9,500
= Retention value ₹47,50,000
+ Referrals × conversion × dues 272 new × ₹8,000
= Total annual value ₹69,26,000
Why this formula?
52% of association members cite 'lack of engagement,' not price, as the top reason they don't renew — retention is the primary lever. On top of that, engaged members refer new members at a measurable rate; this model adds that referral-driven growth as new first-year dues, since referred members are typically the cheapest and highest-retention acquisition channel an association has.
7 YOUR INPUTS
Contactable alumni base
Alumni with a valid, reachable contact record
25,000
Current giving participation rate
% of alumni who donate annually
10%
Alumni converted to mentors
% of contactable alumni who become active mentors
8%
Mentor giving-uplift rate
Increased donation likelihood for mentoring alumni (benchmark: ~89%)
90%
Average annual gift size
Typical individual donation amount
₹5,000
Alumni referral rate
% of engaged alumni who refer a new donor or prospective student/year
6%
Thrico platform cost (annual)
Estimated community & mentorship platform investment
₹4,00,000
PROJECTED ANNUAL IMPACT
₹15,75,000
in additional annual giving from mentorship + alumni referrals
ACTIVE ALUMNI MENTORS
2,000
REFERRALS GENERATED/YR
270
ANNUAL PLATFORM COST
₹4,00,000
EST. ROI MULTIPLE
3.9×
THE FORMULA
Total Value = Mentor Giving Uplift + Referral Value (new donors + admits)
Alumni mentors × giving rate × uplift 180 donors
× Avg. gift size ₹5,000
= Mentor giving uplift ₹9,00,000
+ Referrals (engaged alumni × referral rate) 270
× Value per referral (50% of avg. gift) ₹2,500
= Total annual value ₹15,75,000
Why this formula?
Alumni who mentor a current student are 88.7% more likely to donate in the future (Gravyty, 2025) — the primary lever. On top of that, engaged alumni also refer new donors and prospective students into your community; this model adds that referral value using a conservative per-referral value based on your average gift size.
8 YOUR INPUTS
Total social followers
Combined following across platforms
5,00,000
Social-to-community conversion
% of followers who join your owned community
2%
Avg. revenue per community member
Membership fees, digital products, brand-deal premium (annual)
₹1,200
Brand deal premium
Extra value per campaign from verified, segmented audience data
₹75,000
Brand deals per year
Number of sponsored campaigns run annually
6
Fan referral rate
% of community members who refer another fan/year
15%
Referral-to-member conversion
% of referred fans who actually join as members
35%
Thrico platform cost (annual)
Estimated community platform investment
₹10,00,000
PROJECTED ANNUAL IMPACT
₹1,30,80,000
in annual community, brand-deal & referral revenue
COMMUNITY MEMBERS
10,000
NEW MEMBERS VIA REFERRAL
525
ANNUAL PLATFORM COST
₹10,00,000
EST. ROI MULTIPLE
13.1×
THE FORMULA
Total Value = Membership Revenue + Brand Deal Premium + Fan Referral Revenue
Community members (Followers × Conversion %) 10,000
× Avg. revenue per member ₹1,200
= Membership revenue ₹1,20,00,000
+ Brand deal premium × deals/yr ₹4,50,000
+ Referred members × ARPM 525 × ₹1,200
= Total annual value ₹1,30,80,000
Why this formula?
Owned-channel push reach runs 70–80% vs. 5–10% organic social reach, and community members convert to paying supporters at meaningfully higher rates than passive followers — the core membership + brand-deal levers. On top of that, superfans refer other fans directly into the community at no acquisition cost; this model adds that referral-driven membership growth as a third, compounding value stream.

Frequently Asked Questions

The Thrico ROI Calculator is an indicative tool that helps organisations estimate the potential value of building and growing a community based on selected inputs and assumptions.

It uses inputs such as community size, engagement levels, and other key metrics to generate indicative estimates of potential community value.

No. The results are indicative estimates, not guarantees. Actual outcomes depend on participation, implementation, engagement, and business objectives.

Use it to build an initial business case, compare different growth scenarios, and understand how engagement can influence community value.

Yes. The calculator provides a strong starting point for planning, but organisations should validate the estimates against their own goals, audience, and engagement strategy.